TRACTIAN In-House Creative
As a company new to the US market, TRACTIAN needed a team to build their brand and identity familiar with the expectations of an American audience. As one of the first members of the team, and the only US-based member of the marketing team, I had a lot of hats to wear, and writing to do. From social posts to emails, scripts to webpages, if it was English, client-facing content, I was hands-on either drafting, writing, editing, or refining.
In 4 months, we quadrupled our social media following, generated viral content, gained 400+ leads, and exceeded 1.16M ARR.
web pages -
scripts -
emails -
case studies -
newsletters -
web pages - scripts - emails - case studies - newsletters -
Technical Spec Sheets
A majority of our flyers, marketing materials, and sales sheets were disorganized and reflected poorly translated copy. With the assistance of the design and events team, I adapted the language to be more focused on immediate client benefits and visually appealing.
Landing Pages/Web Pages
Previous feature-focused landing pages lacked information and had non-standardized language and outdated designs. In collaboration with an in-house graphic designer, I refined the language and designed a more easily consumed, straight to the point landing page.
With updated graphics and information, we were able to highlight the key benefits of our product, as well as relay a more modern and streamlined identity and visual brand.
Video Scripts
Releasing the much anticipated “offline” feature earlier in 2023 meant teasers (the video above!) and a final video. I developed the tagline “Availability? You’re talking TRACTIAN.” as well as supported the team during its release.
Additional video work included our writing platform training scripts for new clients and customers, storyboarding platform walkthrough videos, and concepting, writing, and producing social media Reels (this one got more than 250K views and 5K likes!)
